Updates: Anna Postovoitova

One of the steps in social media monitoring was to identify 30 main social media spaces where parents and grandparents gather to share knowledge and within those, find where immunization-related topics appear. In this document you can review the list of those social media spaces classified by level of engagement and sentiment towards immunization and vaccination: https://drive.google.com/open?id=1HRXm4AXAow2YAv6ChZFmqTaoWS9Zx10jpprQS3D_nJ0 There are 9 Facebook groups and 21 Vkontakte groups on the list.

Level of engagement on Vkontakte network is significantly higher than on Facebook (except several pages with great number of followers). Regarding immunization-related topics, in Vkontakte groups parents mostly are looking for personal advices and eager to share personal experience. Some interesting findings you can review in this document: https://docs.google.com/document/d/1b01-SqiGXqrMnCslF2WcQ0RFqjGMCeUz3SkPhm9jzLQ/edit?usp=sharing

Please, share here any additional questions or comments you may have. Would be glad to answer them!

Hello!

There is next piece of monitoring is available for you review. Main task was to monitor where Ukrainian Education and Medical communities gather to share knowledge in social media. On different pages in this Google-doc you will find list of social media spaces and you can follow the overall progress of monitrong: https://goo.gl/jALn4H 

To summerize, Education community do not seems very engaged in any immunization-related topics. Separately, I was looking for groups of primary schools teachers, who presumably could be engage in conversation about immunization, but none of such conversations were discovered. Situation with Medical community is completely opposite. If groups on Facebook or Vkontake are active and gather audience involved in medical sphere, often information about vaccines apper within those spaces generally suportive towards vaccination/immunization topics. More comments you can review in 2 separate notes:

- for Education community - https://goo.gl/CoUuzy;

- for Medical community - https://goo.gl/8yRjzm. 

Please, let me know if you have any questions.

Anna

Hello! Anna invited me to join Immunization Communication Task Force Meeting at UNICEF which was organized yesterday with representatives from MoH, WHO and Rotary. My part was to provide updates on Social Media Initiative. The one I highlighted is a potential communication crisis on social media networks as a reflection to the news from traditional media sources (TV, newspaper).

For example, there is wide-spreaded topic within social media spaces about "low-quality of DTP vaccines from India". One of the main TV channel in Ukraine prepared story "Dirty vaccines" (Oct. 24) about compications child had after being vaccinated with DTP vaccine from India. It is immediately reflected in the sentiment of conversations in social media (especially on Vkontake) and level of parents engagement. Parents share their distrust in those particular vaccines and worry about complication their own children may have. These conversations continue to circulate in social media and no official comments or explanation were released from health experts or government officials. Even though MoH said they were aware about this situation, however didn't know how wide-spreaded it became.

And as an action point, we agreed to communicate within this group any potential "hot topic" on social media which might require reaction from MoH. 

Indeed, it is very interesting case and I will definitely include it to the final analytics.

Anna

Hello! Here you can find final list of social media spaces monitored: https://goo.gl/pyDLS6 

The last added pages present information about groups with spesific focus on - vaccinaiton/routine immunization/polio, - children issues and - health issues. 

Regarding vaccinaiton/polio groups, those groups are not major compare to other social media spaces where parents gather. The only groups with supportive view towards vaccination are resources supported by UNICEF Ukraine or NGO "Parents for Vaccination". The rest of the groups with negative sentiment were created either to frighеn people about vaccination or provide information how to "defend rights of unvaccinated children". It appears, members have already made decision to refuse vacciantion, so they are seeking for advices how to over-come burocratic mechanisms for child to be accepted to school or kindergarten without obligatory medical vaccinaiton certificate. 

There is still part of work for advanced analytics on concrete examples of conversations. By the end of the week I will share updates on that.

With best regards, Anna

Hello! I would like to share follow-up after meeting with Ellyn Ogden. During 2 meetings with her and Stacy Wallick at USAID on Thursday and this morning with UNICEF team, key findings of this Social Media Initiative had been presented. According to data, communities with negative views towards vaccination are more vocal on social media. Additionally, we discussed possibilities how this data can be used for further engagement strategy. There are few Ellyn's ideas for later consideration:

- create a posiive branded pro-vaccination charecter (Estelita in Angola, a cartoon charecter, which would apper in conversations and invite health expert/doctor to respond); - present comparable data (possible vaccine adverse events VS real consequences of deseases); - engage medical students into monitoring of social media spaces. 

As well, once the presentation and analytical paper will be finalised Ellyn suggested to organise online session (webinar) and present results for Communication Initiative Network people who might be interested.

The draft of the presentation is available on Google Drive (link) for your review. Please, do not distribute this version as it is only interim document

Best regards!

Anna